Journal
From the bench.
We write about the work while it happens — the craft, the choices, and the reasons behind them.
- 18 July 2026 · Juho “Julli” Huikkonen Pièce Unique — the watch only you could commission The Octagon is my dream watch. Today we open the door to yours — designed from zero, built once at this bench, and never made again.
- July 2026 · Juho “Julli” Huikkonen Weaving the dial The Octagon’s face is a textile made of metal: sterling-silver wire, 0.4 mm thin, woven by hand. This is how it’s done — and why.
- June 2026 · Juho “Julli” Huikkonen Made for one — how far should individualisation go? Every Reigi is built to order for one person. Where personalisation deepens a watch, we say yes gladly — and where it would cheapen one, we say so out loud.
- June 2026 · Juho “Julli” Huikkonen From the Finnish School of Watchmaking to a bench of our own What Finland’s watchmaking school actually teaches — and what happens when you graduate into a country with no watch industry to join.
- May 2026 · Juho “Julli” Huikkonen Watchmaking in Finland — building without an industry Finland has no watch industry to lean on. Here is what that takes away, what it forces you to learn — and why it might be an advantage.
- April 2026 · Juho “Julli” Huikkonen What makes a watch worth keeping? Sentimental value is not luck. It is capacity — and it is decided at the bench, long before a watch meets its owner.
- March 2026 · Madleena “Madde” Konttinen How commissioning a handmade watch actually works No cart, no checkout — and no mystery either. What happens between “I’m interested” and the day the watch is on your wrist.
- 3 February 2026 · Juho “Julli” Huikkonen Our why Why are our watches expensive? The honest answer has little to do with materials — and everything to do with what a watch is for.
- 26 January 2026 · Madleena “Madde” Konttinen What does independent watchmaking mean? Independence is not about size, location or volume. It is about how decisions are made — one watch at a time.
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No cart, no checkout. A reservation of 50 % confirms your commission — and the watch is built for you, in conversation with the atelier.
CommissionJulli replies personally — usually within a day or two.