THE HOUSE OF REIGI

Where Timeless Values Meet Timekeeping Excellence

Reigi is more than just a brand; it's a bow to timeless values that stand strong in a world that's always changing. Drawing its name and inspiration from dojo etiquette, "Reigi" embodies a steadfast commitment to respect (Rei) and integrity (Gi).

In an age focused on fleeting trends and quick satisfactions, we offer an alternative that endures. Our timepieces are not merely tools for timekeeping; they symbolize the virtues of Rei and Gi, reminding you to live with respect and integrity at every moment.

With Reigi, you align with a philosophy that values genuine character over shallow appearances. It's not just a purchase; it's a lifestyle choice, elevating not just your wrist, but your way of life.

REI

"Rei" is a Japanese term that originates from the Bushido code and is most commonly translated as "respect." It encapsulates more than just a superficial formality; it's a deep-rooted acknowledgment of the dignity inherent in every individual. This principle guides not only how we treat each other but also how we engage with the world around us.

GI

"Gi," another cornerstone concept from the Bushido code, translates to "integrity" or "righteousness." It signifies the inner moral compass that guides our actions, dictating that we act rightly even when no one is watching. Far more than mere rule-following, Gi is about aligning one's actions with a broader sense of ethical conduct and personal integrity.

We are willing to fight for

Timepieces Sculpted in the Spirit of Martial Arts

At Reigi, we're not just crafting timepieces; we're bringing to life the enduring virtues of martial arts. Founded by Julli, a devoted advocate for martial arts, our mission transcends the mere selling of timepieces. We aim to embody discipline, respect, and integrity—values central to martial arts.

What sets us apart? The challenge. As martial arts continually challenge their practitioners, so do our makers find complexity compelling in watchmaking. Crafting each timepiece becomes a test of skill and dedication, mirroring the discipline required in martial arts. This pursuit of craftsmanship limits our annual production to around 20 watches, making each a rare and carefully crafted masterpiece.

Discover how Reigi is more than a brand—it's a personal journey. In the video below, Julli shares his transformative story, from his early struggles to finding purpose through martial arts and watchmaking. Through Reigi, he's turned life's challenges into a source of inspiration, crafting not just timepieces but a legacy of discipline, focus, and integrity. Watch and learn why each Reigi watch isn't just a product; it's a testament to the human spirit, a symbol of the journey we're all on to become our best selves.